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A world without Twitter…

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It’s no secret that I have a lot of love for Twitter. Particularly these past few days, with people tweeting from all over about the riots spreading across the country, I find the microblogging social networking site pretty addictive.

ANYWAY. I just came across the following amusing infographic ‘A world without Twitter’ created a few months back by HubSpot and wanted to share it:

Dramatic as it may sound, but I often think of how different my life might be without Twitter…

It was on Twitter where Cre8ive Wisdom’s Neil and I first got in contact about me joining the team for a work experience placement last year. Through Cre8ive Wisdom, I met a man who got me in contact with a landlady looking for a tenant in her brand new flat – when we were looking for somewhere to live. And now, after finishing my university degree, I am back working for Cre8ive Wisdom full time… My career started from Twitter!

I’ve also ‘met’ some very lovely & helpful people on Twitter who I probably wouldn’t know existed if it wasn’t for my random following and tweeting! The very lovely followers of mine helped me get a huge number of respondents for my dissertation survey, which gave me a great, robust bed of research for the study, helping for me to gain a First! Also among these followers of mine are some lovely locals who helped out by coming along & participating to focus groups for this research.

It’s strange to think how different things could be if it wasn’t for this social media platform… that’s the (social) butterfly effect I guess!

I hope it’s not just me, anyway…! Is there anything in your life now that would be different without Twitter? What do you think a world without Twitter would be?

A glance at Google+

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Originally posted on cre8ivewisdom.co.uk

I’ll be honest, after the epic failure of Google Buzz, I didn’t have high hopes when I first heard about Google’s new attempt at a social networking site. However, Google have been working on the elements for Google+ for a long time – unlike the thoughtless rush to jump on the social media bandwagon which was Buzz. There are the sceptics who feel that ‘Plus’ won’t add anything new to the world of SNSs, who believe that the platforms they use are enough (or too much) already. Who needs another Facebook/Twitter/Linkedin and the rest…? Well, don’t knock it ‘til you’ve tried it! Google+ has the potential to replace all of these social networks, pulling together the much-loved news feed of Facebook, the real-time updates of Twitter, the networking approach of LinkedIn and many snazzy new features! But can we really see people ditching Facebook, especially those who have only just been tempted there.

After hearing and reading more and more about Google’s new venture into the world of SNSs I became more and more interested and almost desperate for an invite. Luckily, it wasn’t long until one of my Twitter acquaintances (Twacquaintances?) managed to share a message with me from Google+ containing that golden ticket – a link to join the back of the growing Google+ train! The ‘by invitation only’ slow roll-out approach is perhaps a bit ‘old school’, and frustrating for those who want to get stuck in straight away – I feel that it might put people off joining if they are unable to straight away, which is disappointing. A social networking site only works if there are enough people active to network socially with each other!

On the other hand, it seems to be working pretty well at creating a buzz (no pun intended) for them. People were and are asking around existing social networks in order to receive invites to join – myself included. When the tables turned and I held the key for others to join, my @mention stream & DMs were going crazy with people after a way in! As long as it isn’t too long until the doors are opened to everyone, this could work well with keeping people excited as waves of new members become active.

Because of the limitations to signing up, the word that sticks out to me is ‘potential’. Google+ has the potential to be huge. The features on it are great, and there are loads. If there’s one thing that separates this platform to anything else, it’s the ability and ease to choose which circles you share different things with different people. This means that you can easily keep your work and play separate on the same site.

The +1 button which is beginning to appear all over the web works much like an external Facebook ‘like’ button and is great for recommending webpages and articles with Google+ as a hub. By clicking the +1 next to search results, for example, it creates a list of pages you recommend on your Google+ profile (demonstrated here). This is probably the key feature that I have picked up as having potential for usefulness for brands and marketers, for the time being, anyway.

While my overall initial opinion of Google+ is positive, it’s difficult to enjoy it to its full advantage until a decent amount of people in my social circles join it…. so I can add them to my virtual Google circles and start sharing links, photos, videos – sharing the experience  with them. When Google opens the floodgates for all, I hope that many people will join and make Google+ the great network it has the potential to be!

 

You can add me to your circles & start sharing things with me at: gplus.to/lilyjay

What happens on the Internet in 60 seconds?

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Facebook Obsessed?

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Just a few Facebook facts and stats, via Mashable.

So what is it about Facebook, and other social networks, that make them so popular? And in some cases, addictive?

Usability analysis: Freud Communications

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It is important that a website fulfills the need to complete tasks by the target user. There are many elements that must be considered in order to create and sustain a successful and beneficial website. Freud Communications is a large public relations company with large, world famous clients such as Nike and Pepsi.

Assuming the main purpose of their website is to provide information to potential clients, the usability and effectiveness of the site has been analysed.

The Freud Communications homepage

Searchability

  • Search Engine Optimisation (SEO) means maximising the use of key terms the target user of the website is likely to enter in a search engine.
  • Searching ‘Freud Communications’ in Google produces the website as the first result, ‘Freud public relations’ and ‘Freud London’ shows the website third. This proves successful in SEO for users searching for the particular company.
  • Similar searches with more information regarding the type of company, but without the word ‘Freud’ gathered no results on the first page.
  • SEO is only present for users already knowing the name of the company, not for potential new clients looking for public relations and marketing companies.
  • Most of the text on the website is displayed as images, meaning there is less opportunity for keywords to be picked up by search engines.

Navigation

  • Information is easy to find under a straightforward list of links: ‘Our Services’, ‘Our Clients’, ‘Our Beliefs’, ‘Our People’, ‘Contact Us’. All links work well and take the user to the anticipated section of the site.
  • Sections are colour coded which may help in increasing memorability
  • The whole website is on one page, with the links changing the text and image on that same page rather than directing to a new one. This causes problems with the way that people are used to moving around the web – the browser’s ‘back’ and ‘forward’ buttons to not function within the site.

Design

  • The Freud Communications website is attractive and looks sophisticated, mainly due to the simplicity of it. The light colours on the black background enable the site to stand out from the majority of other pages on the web.
  • Most of the text on the site is clear, although some sections contain grey, red, purple and green text on the black background which is more difficult to read.
  • A good feature of the site is that it uses a “liquid layout” where the frame and the text size changes according to the size of the window.

Content

  • Web-users aim to complete a task as quickly as possible, meaning pages are more likely to be scanned for keywords rather than read.
  • Text on the Freud site is minimal and words are sometimes highlighted using size and colour. However, it can sometimes be difficult to tell what is aimed to be highlighted when the text on a page is in three different colours.
  • There is little information about current or previous clients. The homepages of some major competitors to Freud Communications PHA Media, Splendid and Shine Communications highlight recent news and events – Freud would benefit from including this. Video and audio examples of work would also benefit the company.

Interactivity/User Generated Content (UGC)

  • The website offers no UGC or opportunities for users to interact with the company or other visitors. The only way to communicate with the company is the provided telephone number or email address (which is only found under ‘Job Opportunities’).
  • Another way companies successfully use interactivity and UGC is through social media. Freud Communications currently do not have active Twitter or Facebook accounts (the Twitter account is protected and has zero following and followers).

To read the full, essay version click here.

Clegg: Tweeting his way to victory?

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I’ve caught the election bug.

When I heard there was to be a general election next month, I immediately buried my head in Wikipedia, and various other web pages, teaching myself the basics of politics. I decided I wanted to grab hold of my first opportunity to vote – and make sure I used it wisely.

After finally managing to understand (well, kind of) the whole left-right-centre thing, as well as the main ideologies of the three leading parties.

'X' marks the spot.

I’ve never before been interested in politics (I’ve always shared the popular opinion: ‘it’s boring, and they’re all liars and cheats anyway, so what’s the point?’). However, I’ve suddenly grown a slight addiction to watching, reading and listening to politics news coverage, checking policies against each other and watching and reading manifestos as they come out. I wasn’t brought up with a particular political stance – my parents pretty much have the same opinion that I did, so it’s completely up to me to decide, from scratch, where I put the ‘X’ on May 6.

I think the most important thing we need is change, to get us out of this economical mess and move forward as a country. So for real change – parliamentary change for starters – many people believe that Labour should be out of power. Then there’s their main competitor, the Tories. Conservatives are all about traditionalism, and seems to favour the upper classes by ways of hierarchy. The recent proposal the Conservative Party has put forward (£150 tax break for married and civil partnered couples) to me, seems a massive step backward for our society. This favours traditional 2.4 families over single-parent families as well as modern couples who feel they don’t need or want to wed to lead a happy life. So can we really expect to move forward with Tories in power? For me, that’s them out. That leaves the Liberal Democrats, who don’t really have a chance anyway.

At least that’s what everyone thought.

Nick Clegg was adamant from the beginning that this election was not going to be a two-man race, and it seems that since the very first TV election debate between the three leaders, Lib Dems may actually have a chance. Opinion polls show closing gaps between the parties, some even placing Clegg on top. While watching the Leaders’ Debate, I was following reactions through the masses of tweets flooding with the hashtag #leadersdebate. A recurring opinion is that Clegg came across as the most genuine and calm out of the three (it seems Cameron and Brown would rather directly insult each other than discuss policies).

'Facebookers': Campaigning for the impossible?

10 Downing Tweets provides a snapshot of Twitter’s party preferences, currently showing Clegg as leading with 39% of the vote. Following the success of getting Rage Against the Machine’s Killing in the Name to Christmas No. 1, Facebook users are attempting a similar campaign attempting to win Lib Dems power this year.

Social networking and microblogging seem to be playing a big part in this year’s election. An increasing amount of political organisations, politicians and local MPs (and even Nick Clegg himself) having Twitter and Facebook accounts, ‘keeping up with the times’, communicating with many first-time voters, and fighting for the most fans and followers.

So can we expect a huge change in parliament? Or even a hung parliament? Who knows… but I do believe social networking may well be very influential in the outcome.

Tweeting?

Some suggestions of accounts to follow

in the run-up to the elections:

@tweetminster

@10DowningTweets

@BBCElection

@GdnPolitics

@UKLabourParty

@Conservatives

@libdems

@nick_clegg

Twitter: Why do we use it?

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If you choose ‘Other’, please elaborate in a comment on the blog post : ) thank you!

I’ve been a member of Twitter for quite a while now – long enough to manage 1,788 tweets.

My tweets mainly consist of random blurts of useless information, how I’m feeling, what I’m up to etcetc. However I like to use Twitter to share interesting links, news and blogs.

The famous Twitter 'fail whale'

My following list is at 140… I try to keep it fairly low so I can actually keep up (I always have at least 5 new tweets every couple of minutes ÜberTwitter refreshes on the BlackBerry! – It can be fairly time consuming to go get up-to-date when I haven’t checked it for a few hours!)

The list of those I follow consists of friends, randomers – around Bournemouth and elsewhere, celebrities, big bloggers and a fair few within the marketing, PR and social media industries.

I think I’d say my own main use of Twitter is to keep up with current affairs, general news but mainly within the media world – the world in which I’m aiming for a career.